Delta Air Lines, Inc.: You'll Love The Way We Fly campaign

Alan Joyce

On December 31, 1993, Delta Air Lines, Inc., said farewell to another year—and to its well-known corporate slogan, "We Love To Fly And It Shows." In its place Delta and ad agency BBDO South introduced the new motto, "You'll Love The Way We Fly." The expensive new television campaign, featuring a music video-like montage of business-travel scenes, was first run during the Peach Bowl telecast and saturated the airwaves during the following month.

Delta Air Lines, Inc.: You'll Love The Way We Fly campaign

Alan Joyce

Overview

On December 31, 1993, Delta Air Lines, Inc., said farewell to another year—and to its well-known corporate slogan, "We Love To Fly And It Shows." In its place Delta and ad agency BBDO South introduced the new motto, "You'll Love The Way We Fly." The expensive new television campaign, featuring a music video-like montage of business-travel scenes, was first run during the Peach Bowl telecast and saturated the airwaves during the following month. Since 1991, when the airline acquired Pan American Corporation's North Atlantic routes and...

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