Culligan Water Technologies, Inc.: Hey Culligan Man! campaign
Susan RislandOverview
Culligan Water Technologies, Inc., created a unique and memorable brand image for its water purification equipment and services by using the Culligan Lady cartoon icon in its print, radio, and television advertising for several decades. Her cheerful cry of "Hey Culligan Man!" told consumers that they need only call for the company to deliver bottled water or install equipment to remove minerals, chlorine, and other contaminants from their water. The "Hey Culligan Man!" campaign ran during the 1960s and 1970s, was discontinued for more than a decade, and then...