Brown-Forman Corporation: The Real Stuff campaign
William BaueOverview
In April 1986, California Cooler launched a new $20 million campaign featuring five television commercials produced by Chiat/Day of San Francisco. "The client wanted a heritage campaign," wrote agency art director Mike Moser and writers Dave Woodside and Dave O'Hare in a 1990 Adweekarticle. "We politely reminded him he'd only been in business two years: He had no heritage." In fact, Michael M. Crete and R. Stewart Bewley had founded the company that established the wine cooler category not two but five years earlier, in 1981. Considering the incredibly...