American Safety Razor Company: Burma-Shave Road Signs campaign
Judson KnightOverview
From the mid-1920s to 1963, signs for Burma-Shave shaving cream dotted the American countryside. Of uniform red and white, the signs usually came in series of five or six and were spaced evenly along a roadway so that travelers could read them in sequence. Each contained a line of a humorous verse, helping to retain the attention of passersby from sign to sign. And although the rhymes varied—there were some 700 in all—one feature remained constant: the company's name on the last sign in the series. A typical Burma-Shave...