Whirlpool Corporation: Making Your World A Little Easier campaign

Christine Miner Minderovic

The Whirlpool Corporation's "Making Your World a Little Easier" campaign focused on promises.

Whirlpool Corporation: Making Your World A Little Easier campaign

Christine Miner Minderovic

Overview

The Whirlpool Corporation's "Making Your World a Little Easier" campaign focused on promises. The campaign symbol was a golden ring, which was featured in all television commercials and print ads. The company's advertising brochure for 1982 explained that the golden ring was a visual representation of the important promise Whirlpool was making to its customers, namely, to build and sell appliances of good quality and to stand behind them. The brochure explained to appliance dealers, "By living up to our promise, we'll make an important contribution to...

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