Unilever United States, Inc.: Beyond Cool campaign

Lipton Brisk became the leading brand of ready-to-drink tea in the United States shortly after its launch in the early 1990s, in part because of unusual advertisements that used clay puppets depicting celebrities.

Unilever United States, Inc.: Beyond Cool campaign

Susan Risland

Overview

Lipton Brisk became the leading brand of ready-to-drink tea in the United States shortly after its launch in the early 1990s, in part because of unusual advertisements that used clay puppets depicting celebrities. In the "Beyond Cool" campaign, a puppet of singer Frank Sinatra found renewed energy after pausing for a drink of iced tea and returned to the stage for an encore performance. The Sinatra ads, which ran in 1996, were followed in 1997 by claymation commercials featuring the voice of actor Sylvester Stallone. Other puppet characters promoting Lipton...

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