Shell Oil Company: Shell Answer Man campaign
Judson KnightOverview
From 1976 to 1982, Ogilvy & Mather's "Come to Shell for Answers" campaign ran in a series of television commercials and print advertisements. National magazines also carried booklet inserts that offered tips on everything from getting better gas mileage to fixing a flat to avoiding danger on the highways. These came to be known as Shell answer booklets—there were 21 in all—but the most popular feature of the campaign was the Shell Answer Man.
In fact, to most members of the public, "Shell Answer Man" was the name of the...