Sears, Roebuck and Company: Bob Vila For Craftsman campaign
Mariko FujinakaOverview
Retail giant Sears, Roebuck and Co. labored through a dismal decade in the 1980s as increasing competition ate away at its market share. Sears found its power and dominance being usurped by discount retailers of general merchandise such as Kmart Corporation and Wal-Mart Stores Inc. as well as specialty stores such as Gap Inc. and Home Depot. Sears was no longer the sole choice for consumers in search of basic necessities such as refrigerators, washing machines, and hardware supplies. Although Sears managed to hang on as the nation's...