Procter & Gamble Company: How About A Nice Hawaiian Punch? campaign

An animated spokesperson with a penchant for slugging people created such a memorable image for Hawaiian Punch tropical fruit drink that the brand was still familiar to nearly every consumer in a study eight years after the advertisements had been discontinued.

Procter & Gamble Company: How About A Nice Hawaiian Punch? campaign

Susan Risland

Overview

An animated spokesperson with a penchant for slugging people created such a memorable image for Hawaiian Punch tropical fruit drink that the brand was still familiar to nearly every consumer in a study eight years after the advertisements had been discontinued. Punchy was a cartoon character with a big, silly grin and one hand perpetually clenched into a fist, ready to take a swing at an unsuspecting tourist named Oaf, who always thought that Punchy was about to give him a delicious drink. In one radio...

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