Procter & Gamble Company: How About A Nice Hawaiian Punch? campaign
Susan RislandOverview
An animated spokesperson with a penchant for slugging people created such a memorable image for Hawaiian Punch tropical fruit drink that the brand was still familiar to nearly every consumer in a study eight years after the advertisements had been discontinued. Punchy was a cartoon character with a big, silly grin and one hand perpetually clenched into a fist, ready to take a swing at an unsuspecting tourist named Oaf, who always thought that Punchy was about to give him a delicious drink. In one radio...