Philip Morris Companies, Inc.: Marlboro Man campaign

In the pantheon of American male iconography, few figures are as recognizable as the Marlboro Man. Like John Wayne in his many movie roles or like the heroes of legend from the Old West, he is a cowboy.

Philip Morris Companies, Inc.: Marlboro Man campaign

Judson Knight

Overview

In the pantheon of American male iconography, few figures are as recognizable as the Marlboro Man. Like John Wayne in his many movie roles or like the heroes of legend from the Old West, he is a cowboy. Likewise, he is rugged, like the pioneers who built the United States or the sports heroes of the modern world, strong both in body and mind. He marches to his own drummer, and he lives in a mythical place called Marlboro Country, a vast land of wide-open spaces made for tough, self...

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