Nestlé USA, Inc.: Nobody Better Lay A Finger On My Butterfinger campaign

For well over a century Switzerland's Nestlé S.A. has made food and beverage products for consumption around the world.

Nestlé USA, Inc.: Nobody Better Lay A Finger On My Butterfinger campaign

Robert Schnakenberg

Overview

For well over a century Switzerland's Nestlé S.A. has made food and beverage products for consumption around the world. Headquartered in Glendale, California, Nestlé USA, Inc., in the late 1990s had 18,300 employees and more than $7.8 billion in sales. Among the company's most profitable divisions was Nestlé Chocolate & Confection, maker of such well-known candy products as Nestlé Crunch, Kit Kat, Baby Ruth, and Butterfinger. For years Butterfinger bars sold steadily but not exceedingly well. That began to change in 1990 whenNestlé entered...

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