Miller Brewing Company: Miller Time campaign

With its Miller Lite "Miller Time" campaign for Miller Brewing Company in early 1997, the advertising agency Fallon McElligott of Min neapolis introduced one of the most controversial ad campaigns of the late 1990s.

Miller Brewing Company: Miller Time campaign

William D. Baue

Overview

With its Miller Lite "Miller Time" campaign for Miller Brewing Company in early 1997, the advertising agency Fallon McElligott of Min neapolis introduced one of the most controversial ad campaigns of the late 1990s. Criticism centered on the campaign's spokesperson, Dick, "the fictitious creative director who just happens to share a nickname with a famous sex organ," as described by reviewer Bob Garfield of Advertising Age. Audience reactions to Dick, whose long hair and sideburns made it seem as if his photograph had been lifted from a 1970s...

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