Maytag Corporation: Lonely Maytag Repairman campaign
Susan RislandOverview
Maytag Corporation, emphasized the dependability of its washing machines and other household appliances with an advertising campaign starring a Maytag repairman who was bored and lonely because the company's machines never broke down and he had no work to do. Ol' Lonely appeared in his first commercial in 1967 and was still the focal point of Maytag's marketing more than a hundred scenarios later. By 1998 the "Lonely Maytag Repairman" commercials had been running longer than any other television advertising campaign featuring a human character. In the campaign's first spot, "Drill...