Kraft Foods Inc.: Robert Young Sanka Ads campaign
Sally CobauOverview
Actor Robert Young's television commercials for Sanka helped make it the leader in the decaffeinated coffee market. The spots opened with Young declaring, "I am not a doctor, but I play one on TV." The opening bridged the way for the kindly television doctor to expand upon the merits of Sanka coffee. Looking directly into the camera with a calm, steady gaze, the actor described the ailments that could be caused by drinking regular coffee (insomnia, irritability) and the value of drinking decaffeinated coffee.
The commercials, which aired during...