General Motors Corporation: Get To Know Geo campaign (1989)

Rebecca Stanfel

The Chevrolet Division of the General Motors Corp. (GM) launched a print and television advertising campaign in 1989 to strengthen the brand image of its Geo line of cars.

General Motors Corporation: Get To Know Geo campaign

Rebecca Stanfel

Overview

The Chevrolet Division of the General Motors Corp. (GM) launched a print and television advertising campaign in 1989 to strengthen the brand image of its Geo line of cars. The campaign used the tag line "Get to Know Geo" to invite consumers to explore its new family of import-inspired cars: the Metro minicar, the Prizm subcompact, the Tracker sport utility vehicle, and the Storm sports coupe. Chevy's U.S. passenger car sales had dwindled in the early 1980s, as consumers increasingly opted for imports from companies such as the Toyota...

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