General Mills, Inc.: Silly Rabbit, Trix Are For Kids! campaign (1959)

Lolly Ockerstrom

In the late 1950s General Mills became the first major cereal company to air animated television commercials.

General Mills, Inc.: Silly Rabbit, Trix Are For Kids! campaign

Lolly Ockerstrom

Overview

In the late 1950s General Mills became the first major cereal company to air animated television commercials. It was during this time that the Trix Rabbit was created. He became one of television's most enduring advertising characters. Known for his long, floppy ears and conniving ways, he disguised himself in different costumes, trying to trick children into giving him a taste of Trix, only to be foiled in his attempts. He was constantly being told by children, "Silly Rabbit, Trix are for kids!" When the spot first...

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