Clairol Inc.: "Is It True… Blondes Have More Fun?" campaign (1957-1969)

In the 1950s, the public sentiment was that nice girls did not color their hair, but Clairol Inc. hoped to change these perceptions through persuasive advertising.

Clairol Inc.: "Is It True… Blondes Have More Fun?" campaign

Mariko Fujinaka

Overview

In the 1950s, the public sentiment was that nice girls did not color their hair, but Clairol Inc. hoped to change these perceptions through persuasive advertising. Clairol, a subsidiary of Bristol-Myers Squibb Company after 1959, had been producing hair colorants for use in beauty salons since the 1930s. When Clairol decided to broaden its scope and tackle the consumer market, it knew that it faced a distrustful audience, and so in 1955 the company hired the Chicago branch of advertising agency Foote, Cone & Belding to help...

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