Chanel Inc.: Share The Fantasy campaign
William D. BaueOverview
British director Ridley Scott, who made the feature films Alien, Blade Runner and Thelma & Louise, directed a commercial for Chanel No. 5 in 1979 that became a defining moment for the French fragrance and fashion company's advertising. Entitled "Share the Fantasy," thespot depicted a bare-backed woman lounging beside a swimming pool, with the voice-over saying, "I am made of blue sky and golden light and I will feel this way forever." The shadow of an airplane passing overhead crossed the pool toward her. Out...