Campbell Soup Company: Campbell Kids campaign
Judson KnightOverview
Born in an era of trolley car advertisements, the Campbell Kids were still around in an age of rap music and computer-generated animation. They adjusted to their times, though the rap music represented something of a departure for the Kids, who seldom had speaking parts. Hence the Campbell Kids, sometimes referred to as the "Soup Twins," never became an important fixture of radio; rather, they appeared in print ads and signs and later in animated form on television. Although a number of advertising agencies have handled the lucrative Campbell's account over...
