Bayer Corporation: Alka-Seltzer - Plop, Plop, Fizz, Fizz campaign (1975-1979)

E. M. Shostak

The "Plop, Plop, Fizz, Fizz" campaign developed for Alka-Seltzer by the Wells, Rich, Greene agency added another popular hit to the product's collection of acclaimed advertising.

Bayer Corporation: Alka-Seltzer - Plop, Plop, Fizz, Fizz Campaign

E. M. Shostak

Overview

The "Plop, Plop, Fizz, Fizz" campaign developed for Alka-Seltzer by the Wells, Rich, Greene agency added another popular hit to the product's collection of acclaimed advertising. Launched in the mid-1970s, the series of television commercials expanded on Alka-Seltzer's established reputation for using humor to build brand recognition and to convey an upbeat identity for a product associated with the symptoms of physical discomfort. With their funny visuals and a catchy jingle that insinuated itself into the fabric of American popular culture, the commercials were Alka-Seltzer's most successful...

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