Putting your marketing where your values are
Sue Adkins International Director, Business in the Community
Research shows that in the UK 67% of the general public and 42% of business journalists agree that industry and commerce do not pay enough attention to their social responsibilities.1 The research goes on to identify that, when forming a decision about buying a product or service from a particular company or organisation, 83% of the general public feel it is 'very' or 'fairly important' that a company shows a high degree of social responsibility.
These attitudes clearly impact the marketing agenda....