It's a marketer! It's a CMO! It's a ... growth champion!
John Wolfe
Life is lone at the top, goes the old cliché, but when it comes to being a chief marketing officer, it can also be perilously short-lived.
The reasons for the lack of job security include all the usual explanations that could impact an executive in almost any high-profile position inside a major corporation. But in the case of CMOs, the pressures are particularly acute, since they are embroiled in an industry of seemingly endless and rapid change.
Every executive involved in marketing a consumer product or...