Pushing the boundaries of the ‘research debrief’ - quantifying the impact of strategic recommendations

Quantitative market research typically ends with a summary of strategic options. However, in most cases the client is left with poor or no quantification of specific recommended actions; making it difficult to prioritize initiatives and set meaningful performance targets.

Pushing the boundaries of the 'research debrief' – quantifying the impact of strategic recommendations

Vittorio Raimondi, Nila Sanyal and Robin ClelandVanguard Strategy, United Kingdom

INTRODUCTION

The future influences the present just as much as the past

Friedrich Nietzsche

At its core, the purpose of market research is to help managers make better decisions. In this regard, market research has evolved from standard data delivery to value-added interpretation of findings.

'Insight'is the buzzword of this decade, and the role of the researcher has become a relentless struggle to uncover new and interesting insights. However, we...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands