The values advantage - measuring corporate values to advance business success

Brian Hall and Madeline Hamill

This paper deals with a highly pertinent and relevant issue in modern life: that of understanding values and how these can have a positive effect on business strategy, in order to affect the bottom line and shareholder value and vital aspects of the way we live, as determined by government and other societal groups.

The values advantage – measuring corporate values to advance business success

Brian HallValues Technology Inc., United States.

Madeline HamillMarket Evaluer LLC, United States.

Values are attitudes that people consider more meaningful than other attitudes. Valuing, like meaning making, happens within people and as such is not accessible to direct observation.

It normally ends, however, in behavior that is external and observable. When behavior becomes public it becomes a part of the culture. Benjamin Tonna, A Surge in Quality, 1999

INTRODUCTION

This paper is about a recent primary study that links an individual's behaviors with their values using...

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