Tobacco advertising - the warning on the wall

Germany may abandon self-regulation on tobacco advertising; the UK's first statutory tobacco labelling rules, and new EC health warning proposals all step up the pressure on tobacco advertisers.

Tobacco advertising

- the warning on the wall

Ross Denton

Germany's likely self-regulation turnaround, the UK's first statutory tobacco labelling rules, and new EC health warning proposals (maybe including 'smoking causes addiction') ...

There have been several notable developments in the area of tobacco advertising in the past few weeks. The first appears to be a result of certain political manoeuvring in Germany. Following on from the unification of Germany, and the recent national elections, responsibility for the administration of provisions relating to tobacco is to be divided between several ministries, rather than one as previously.

Apart from jurisdictional...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands