Comments – alcohol advertising and youth
Professor John FordOld Dominion University, Virginia, USA
The subject for this issue’s Comments section is alcohol advertising and its effects upon youth. Two researchers who have explored this topic in depth have taken the time to share their thoughts with the readers of the International Journal of Advertising. While both discuss the potential harmful side effects of alcohol ads on younger individuals, each takes a different path in making suggestions for future research.
In the first essay, Erica Weintraub Austin has focused on...