Comments - Alcohol advertising and youth

Two researchers examine the controversial issue of the effects of alcohol advertising on children and suggest areas for future study.

Comments – alcohol advertising and youth

Professor John FordOld Dominion University, Virginia, USA

The subject for this issue’s Comments section is alcohol advertising and its effects upon youth. Two researchers who have explored this topic in depth have taken the time to share their thoughts with the readers of the International Journal of Advertising. While both discuss the potential harmful side effects of alcohol ads on younger individuals, each takes a different path in making suggestions for future research.

In the first essay, Erica Weintraub Austin has focused on...

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