Are so-called ambient media just stunts?
Andrew GreenZenithOptimedia
BACKGROUND
When Richard Branson launched his Virgin Cola brand in the US, he drove a Second World War tank through Times Square in New York. At the Virgin Brides wedding service launch he donned a $10,000 white silk bridal gown. In Australia he flew into a press conference hanging from a helicopter, promising to save Australians from money-grabbing mobile contractors.
He is not the only one. Early in 2006, Nelson's Column in London carried advertising for the first time, during the monument's renovation. There are countless other examples of 'guerrilla' marketing....