News Engine SEO - what is it?

Rachel Hawkes and Tim Gibbon, of Elemental Communications, explain the new PR technique of News Engine Search Engine Optimisation (NESEO), combining the skills of PR and search engine marketing.

News Engine SEO – what is it?

Rachel Hawkes & Tim Gibbon

As more and more, particularly younger, people turn to the internet for news rather than traditional media such as TV and newspapers, the business need for getting your news ranked highly in search engines has never been more important. Approximately 30 million people throughout Western Europe use a News Engine every month – a phenomenal number, so through ethical and thorough News Engine SEO, the likelihood of having your target audience (consumer, business or media professional) see and engage with your content and brand is huge....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands