Finger on the pulse - how the BBC is revolutionising audience relationships

This paper presents the results of the first year of The Pulse, the BBC Response Panel which delivers a measure of appreciation for the BBC’s TV, Radio and Online content.

Finger on the pulse – how the BBC is revolutionising audience relationships

Samantha SmithGfK NOP Media, United Kingdom

Nick NorthBBC, United Kingdom

INTRODUCTION

The BBC brand is built up from thousands of smaller building blocks: its heritage, its flagship programmes, its television channels and radio stations, its interactive and online services, and much more. The BBC brand is very clearly established in people's minds; to protect and improve this brand, the BBC works from the bottom up – to make the individual products as best it can, and so create value for the organization as a whole.

Each...

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