UNICEF (Belgium) – Urgence Pakistan
Campaign Title Urgence PakistanBrand UNICEF BelgiumCategory A8 Fundraising & Cause related marketing Medal GoldAgency Publicis
SUMMARY
Almost 50% of the 3 million people made homeless from the earthquake of October 2005 were children who slept outside in winter temperatures of minus 20°C. By November insufficient donations had been received and UNICEF Belgium had no more funding to communicate the disaster.
CHALLENGES
A cost free effective way of collecting further donations had to be found so the children had more than newspapers to protect...