ABN AMRO (Netherlands) – The bank for first-year Students
Campaign Title The bank for first year studentsBrand ABN AmbroCategory A11 Services – Financial, Public Services, Utilities, Environment & Agriculture Medal GoldAgency Downtown Actiemarketing
SUMMARY
When students begin their further education they feel the need for a good Bank that offers a special student account, and ABN Ambro perceives students as potential future high earners. In Dutch the word “Bank” means both financial institution and couch, so the promotion was a marriage of the 2 meanings to benefit both...