Sainsbury's Supermarkets (UK) – Sainsbury's Active Kids 2005
Campaign Title Active kids 2005Brand Sainsbury's Supermarkets LtdCategory B3 Integrated CampaignMedal BronzeAgency Dynamo Marketing Communications Multiply
SUMMARY
Shoppers at Sainsbury's received one voucher for every £10 spent, together with an extra voucher for every £5 spent on fruit and vegetables. These vouchers could be donated to a school that could then redeem them for PE equipment and active experiences.
CHALLENGES
Sainsbury's was suffering from a decline in market share so needed to drive sales, grow transactions and attract customers from Asda & Tesco....