Budget Car Rental (UK) - Rent it with Flowers

With a new office at Heathrow airport, Budget wanted to raise awareness of the brand by reaching new consumers in an emotional, innovative way.
  

Budget Car Rental (UK) – Rent it with Flowers

Campaign Title Rent it with flowersBrand Budget Car RentalCategory A5 Culture Leisure & Travel Medal SilverAgency SMP

SUMMARY

With a new office at Heathrow airport, Budget wanted to raise awareness of the brand by reaching new consumers in an emotional, innovative way.

CHALLENGES

Upon arriving at an airport, business travellers often select their rental vehicles through the desk with the shortest queue and are often indifferent to cost since it is their company that settles the invoice. Budget...

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