Oxfam Novib (Netherlands) – Novib Unwrapped
Campaign Title Novib UnwrappedBrand Oxfam NovibCategory A8 Fundraising & Cause related marketingMedal SilverAgency Junior Advertising
SUMMARY
The postcard read: “I bought you a goat ....but I gave it to someone who needs it more than you”. By giving a goat to someone in a developing country instead of a Christmas present to a friend or family, Novib Unwrapped unveiled a new way of fundraising.
CHALLENGES
December is a particularly difficult month to raise money, and although consumers are still willing to donate, the decreasing...