CANAL + (France) – Desperate Housewives: husbandsforsale.com
Campaign Title husbandsforsale.comBrand Canal+Category A12 – The Media Medal SilverAgency Euro RSCG 4D
SUMMARY
Canal+, the first French pay per view TV Channel, positions itself apart from all other French audiovisuals in terms of daring, quality and discovery with its advertising baseline “Ask more from your TV”. The promotion husbandsforsale.com ran at the same time as the first exclusive broadcasting of the cult TV series “Desperate Housewives”.
CHALLENGES
The challenge was to find a brand new and alternative way...