Citroën (Netherlands) – Write History with Citroën C6
Campaign Title Write History with Citroen C6Brand CitroenCategory A1 Automotive & Consumer Durables incl. HouseholdMedal SilverAgency &KoenseSeverein
SUMMARY
The new Citroen C6, a top of the range car, was to be launched in the second quarter of 2006. The campaign aim was to create a VIP database of prospective buyers, and update the database with qualitative leads resulting from personalised direct mailing, three exclusive events and telemarketing.
CHALLENGES
The challenge was to establish the luxurious Citroen in a...