Carrefour (Spain) – Un Carro Por Minuto
Campaign Title Un Carro Por MinutoBrand CarrefourCategory A10 Retailers & Mail Order, B3 Integrated CampaignMedal GoldAgency Brand Value
SUMMARY
“One Cart per minute” was a live hypermarket game that every minute gave customers the chance to buy whatever they wanted and take it away for free. Winners were then broadcast on the internet and on 42″ in-store screens across Spain.
CHALLENGES
A strong promotional promise had to offset low sales and enable Carrefour to regain market positioning from competitors who had over 1,000...