Kellogg's (France) - Special K and ROC

This short paper argues that the Special K and Roc Anti-Cellulite promotion offered an exceptional, innovative consumer solution – “interior” slimming with the 15 day Special K Slimming Challenge and “exterior” slimming with a Roc two month care solution.
  

Kellogg's (France) – Special K and ROC

Campaign Title Special K and RocBrand Kellogg' FranceCategory B2 Innovation, A6 FMCG FoodMedal SilverAgency K Agency

SUMMARY

The Special K and Roc Anti-Cellulite promotion offered an exceptional, innovative consumer solution - “interior” slimming with the 15 day Special K Slimming Challenge that guaranteed a 2.3 kg weight-loss, and “exterior” slimming with a Roc two month care solution. The consumer simply had to collect six Special K proofs of purchase and one Roc Retinol anti-cellulite modelling product to be entitled to one...

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