Kimberly Clark (UK) – Snuggle Up! with Kleenex®
Campaign Title Snuggle Up with KleenexBrand Kimberly ClarkCategory A7 FMCG Products Healthcare & WellbeingMedal GoldAgency Elvis Communication
SUMMARY
Cold and flu can make you feel like hibernating. Staying in and curling up. To help Kleenex® consumers get through the worst of the winter season, they created a unique premium – the Kleenex® Sofa Snuggler – a cross between a sleeping bag and a fleecy blanket. With a cosy hood, hidden pouch for a hot water bottle and a handy pocket for...