Air France KLM Cargo (Netherlands) - The Flight of the Golden Container

Air cargo is a competitive business in which clients frequently swap suppliers. Following the merger of Air France & KLM cargo, the aim was to become the most effective and customer-driven air cargo group.

Air France KLM Cargo (Netherlands) – The Flight of the Golden Container

Campaign Title Flight of the Golden ContainerBrand Air France KLM CargoCategory A4 Business to Business incl. B2BMedal BronzeAgency EURO RSCG 4D

SUMMARY

The task was to find the route of the Golden Container as it flew around the world by answering 20 multiple choice questions from direct mail, SMS, email or trade journals. Each question provided a coordinate for the world map. Once the route was completed, prizes could be won, by guessing the weight (see Figure 1...

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