Agency: Saatchi & Saatchi | Author: Joanna Bartholomeou |
NSPCC – Bringing a FULL STOP to child cruelty
“It takes a village to raise a child”1
This is the story of how the public began to take collective responsibility to end child cruelty. It's a story of how an idea brought the hidden subject of child cruelty into the public domain. A story of how we took the public on a journey from denial and impotence to one of awareness, knowledge and empowerment. This is a story of how the NSPCC set the mission to end child cruelty.
In...