Agency: McCann Manchester | Authors: Charlotte Thompson |
Disability Rights Commission – Are we taking the Dis? A campaign on behalf of the Disability Rights Commission to raise the profile of disability discrimination with opinion formers and policy makers
CAMPAIGN SUMMARY
Despite vast progress and the Disability Discrimination Act (2005), people with disabilities still face intolerance and prejudice on a daily basis
Pre-campaign research amongst decision maker targets revealed confusion over whether disabled people even faced discrimination with most preferring to ignore the issue (Source: Campbell Keegan – November 2005)
The brief was clear and challenging – raise awareness of...