Disability Rights Commission - Are we taking the Dis? A campaign on behalf of the Disability Rights Commission to raise the profile of disability discrimination with opinion formers and policy makers

This small budget campaign for the Disability Rights Commission in 2005 was intended to raise awareness among opinion formers (journalists, politicians, and the ABC1 public) of the extent to which disabled people still face discrimination.
Agency: McCann ManchesterAuthors: Charlotte Thompson

Disability Rights Commission – Are we taking the Dis? A campaign on behalf of the Disability Rights Commission to raise the profile of disability discrimination with opinion formers and policy makers

CAMPAIGN SUMMARY

  • Despite vast progress and the Disability Discrimination Act (2005), people with disabilities still face intolerance and prejudice on a daily basis

  • Pre-campaign research amongst decision maker targets revealed confusion over whether disabled people even faced discrimination with most preferring to ignore the issue (Source: Campbell Keegan – November 2005)

  • The brief was clear and challenging – raise awareness of...

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