Horlicks - How Horlicks woke itself up by sending more people to sleep

Having always been perceived as a night-based drink, Horlicks, the malt-based drink, had tried to reposition itself to reach a younger market.
Agency: Grey LondonAuthors: Tom Sonders and Joanna Bamford

Horlicks – How Horlicks woke itself up by sending more people to sleep

“ARE YOU SITTING COMFORTABLY?”

This is a bedtime story, so take the phone of the hook, close the door and relax. It's a bedtime story all about going to sleep.

You wouldn't think that would be too difficult – after all, it's a perfectly natural phenomenon that we have been practicing since birth. Yet as we get older and the harsh realities of life make themselves felt like a kick in the teeth, sleep can seem...

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