Halifax Bank of Scotland - How a bank made more of their money

How Halifax Bank of Scotland developed their brand advertising to become more cost effective over time.
Agency: Delaney Lund Knox Warren & PartnersAuthor: Fern Miller

Halifax Bank of Scotland – How a bank made more of their money

BACKGROUND

The 2002 Halifax effectiveness paper described the phenomenal success of the launch of our Staff as Stars campaign for Halifax, citing a myriad of ways in which the campaign galvanised the business's intention to strengthen its recruitment of current account customers in addition to its strength in mortgages and savings.

The short term response to the launch campaign has therefore been thoroughly recorded. This paper looks at how we have evolved the campaign from...

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