Volkswagen Golf - 30 years in the making

Tristram Harrison, Daniel Hauck, Luke Bozeat, Les Binet and Sarah Carter

This paper summarises three periods of advertising for Volkswagen Golf: 1974-94, 1995-2001, and 2002-2005.
Agency: DDB London/MediaComAuthors: Tristram Harrison, Daniel Hauck, Luke Bozeat, Les Binet and Sarah Carter

Volkswagen Golf – 30 years in the making

INTRODUCTION

We're going to take you on a journey through time, charting the growth of a brand that while being a much loved and enduring icon, has also become the 3rd biggest selling car in UK history.

30 years ago, a small car called Golf was born. This car arrived into the era of Punk and the 3-day week, and has grown up through Thatcherism, Cool Britannia and the new Millennium.

This paper...

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