Brand growth - Growth, brands and profits

In this introduction to Admap's special report on Brand Growth, Roderick White examines the theories, rules and practice of profitable organic growth.

Brand Growth - Growth, brands and profits

Roderick White

In this introduction to Admap’s report on Brand Growth, Roderick White, examines the theories, rules and practice of profitable organic growth. Starting with Ehrenberg’s work he discusses theories of penetration and loyalty and the practice of brand growth - from finding new markets to brand stretching and brand re-positioning.

Other articles featured in this Admap June 2006 report on Brand Growth:

  • New challenges to marketing's mandates
Scott Davis
  • Grow your brand: from source to communications
Sue Burden
  • The real secrets of...

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