Brand Growth - Growth, brands and profits
Roderick White
In this introduction to Admap’s report on Brand Growth, Roderick White, examines the theories, rules and practice of profitable organic growth. Starting with Ehrenberg’s work he discusses theories of penetration and loyalty and the practice of brand growth - from finding new markets to brand stretching and brand re-positioning.
Other articles featured in this Admap June 2006 report on Brand Growth:
| Scott Davis |
| Sue Burden |
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