Audiposter: a complex technique for simple results
Andrea MezzasalmaEurisko NOP World, Italy
BACKGROUND OF THE AUDIPOSTER SURVEY
As already described in the past,1) Audiposter is a JIC formed by the Italian Association of Advertisers (UPA), Advertising Agencies and Media Buyers (Assocomunicazione) and Outdoor Media Owners (AAPI).
The survey involves 35 large and mid-size Italian towns, with a sample of varying number – 180 to 1120 – totalling 10,250 (See Figure 1).
Each town's sample is representative of the population of those who: a) live inside the town; or b) live in the catchment area and...