Measuring children's media consumption effectively: a pilot project using Radiocontrol

Radiocontrol has been the official measuring system used to measure the radio listening habits of people in Switzerland aged 15 years and over since 1 January 2001.

Measuring Children's Media Consumption Effectively

A Pilot Project Using Radiocontrol

Stephanie Weiss and Manuel DaehlerSBC Swiss Broadcasting Corporation, Switzerland

BACKGROUND

Information and communication technologies have become an integral part of our everyday lives. The media offering available is huge and plays an important role in the life of every individual, irrespective of age. The opportunities and risks of limitless and in most cases free access to information, knowledge and a wide range of entertainment have become a focus of critical public debate. Above all the subject of children and the media is receiving a great deal of...

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