Webmeter, wherever you are - first results and learnings
Sebastiaan MoesmanReddion and TC STIR, Netherlands
Camiel Camps and Marion AppelIntomart GfK, Netherlands
INTRODUCTION
Internet audiences in the Netherlands are now measured in a unique panel survey, Webmeter, which supplies information on reach and frequency of websites. The aspect that makes this survey unique is the measurement of the individual's behaviour from any browser that he or she uses, be it at home, at work, school or any other location.
Until recently, the services available for internet audience measurements were unable to live up to the specific...