In the O-Zone: outdoor engages consumers

Daniele Cardillo

Daniele Cardillo, head of Research and Insights at APN Outdoor, reports the findings of a recent consumer study - O-Zone Insights - investigating how outdoor advertising works in Australia.

In the O-Zone: outdoor engages consumers

Daniele Cardillo

As an advertising medium, outdoor is less data and insight rich than other main media. While there are plenty of awareness/recall studies that demonstrate its ability to get noticed, there is limited research about the role of outdoor advertising in people's lives or if, and how, people engage with outdoor.

Findings from Australia via APN Outdoor's latest consumer research study, 'O-Zone Insights', challenge the preconceived passive nature of outdoor advertising and discover that people are not only receptive to outdoor advertising, but that they also engage with different formats in unique, yet...

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